5 Things You Need to Know About Small Business Saturday 2018

First things first, the 2018 dates for Small Business Saturday is November 24, 2018. So get on it, small business owners! We have some work to do!

Ever wonder what Small Business Saturday is and how to use this unofficial (or official to use small business owners) holiday as a marketing moment? Let’s chat.  We are talking all things Small Business Saturday, what it is, how to utilize this as a marketing platform and more.

Small Business Saturday – 5 Things You Need to Know

Maybe you have heard of it but aren’t quite sure what this whole Shop Small thing is.

What is #shopsmall Small Business Saturday

We are answering your questions and breaking it all down for you. Here are 5 things that every small business owner should know about this day.

  1. What is Small Business Saturday?
  2. What are the Small Business Saturday hashtags?
  3. When is #SmallBusinessSaturday?
  4. How Can My Business Participate?
  5. Does This Retail Holiday Really Generate Revenue for Small Businesses?

Let’s look at what this retail holiday is, how it works and what your company can do to participate!

What is Small Business Saturday

From my research, Small Business Saturday was launched on November 27, 2010. It is now a counterpart to other shopping holidays like Black Friday and Cyber Monday.  In 2013, Small Business Saturday UK began after seeing the popularity in the United States.

Support Small Business Shop Small

Small Business Saturday is trademarked by American Express and is associated with their shop small movement. The idea is that rather than shopping big box, go small! Us small business owners and entrepreneurs love this. Smart move, AMEX.  This is how American Express describes why they founded it.

It’s a day founded by American Express to celebrate and support the small businesses that make communities unique.
Now that over 1.5 million more places in the U.S. started accepting American Express® Cards in 2017, it’s never been easier to find nearby small businesses where you can use your Card, #ShopSmall, and support your community.

Read more about Amex’s Shop Small Movement.

What Are The Small Business Saturday Hashtags 

For Small Business Saturday and any promotions your business is doing around this event, make sure to use the Small Business Saturday hashtags on Instagram and Twitter.

Here are the hashtags: #ShopSmall #SmallBizSat #SmallBusinessSaturday #smallbizsaturday (we will update these as needed)

When is #SmallBusinessSaturday

Small Business Saturday is held every year on the first Saturday after Thanksgiving. So in 2018, it will be November 24.

Shop Small Business Saturday - Support Local

How Can My Business Participate

Participating is easy. Just start advertising that you are participating in Small Business Saturday. Give your customers a why. Why should they shop your local store? Let them know!

While yes, this is a huge promotion by AMEX – even if you aren’t a small business who partners with them – you can still find ways to advertise that your business is participating in Small Business Saturday.

Free Marketing Materials for Shop Small

You can download free marketing materials for the #ShopSmall movement here.

If you are an AMEX partner – AMEX offers a map of small businesses that are participating. In order to be featured, Only qualifying American Express Card merchants are featured on their map.

Does This Retail Holiday Really Generate Revenue for Small Businesses?

So is this just a thing? Well, actually this “thing” is working. In 2017, Small Business Saturday did see a dip in sales – from $15 billion to $12.9 billion on November 25, 2017. That said, people know about this and the popularity of this business “holiday” continues to grow.


The data show that 70 percent of U.S. consumers are aware of Small Business Saturday, and 58 percent said they shopped or dined at more than one independently owned business this weekend. What’s more, support for small businesses went beyond brick-and-mortar with 35 percent saying they shopped online.


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Action Item

As you know, we love ACTION because here at Online Small Business Coach – we are ACTION PEOPLE and we want YOU to be an ACTION PERSON too!


We give business inspiration with information on how to ACT. Here is your ACTION ITEM for Small Business Saturday.

Drink the Kool-aid

PARTICIPATE. Go ahead, DRINK THE KOOL-AID, all of the small business owners are doing it.  What do you have to lose? I don’t care if you are an online business or an offline business, this is an opportunity to generate additional sales which will help you GROW YOUR BUSINESS.

  • So create an action plan for Small Business Saturday – Shop Small retail holiday event.
  • Tell your customers and clients, friends and family – encourage them to spread the word about your business and #ShopSmall
  • Use the hashtags, generate some buzz.
  • Collect data on your NEW customers. Make them apart of your network.
  • At the end of the business day on November 24th – let’s exhale and enjoy the fruits of our labor.

Remember – you must ACT in order to see change. Not doing anything means you aren’t moving! 

Will Your Company Participate?

Now the real question. Will your company participate in Small Business Saturday? And if so, how? We would love to hear if you have seen business growth thru #ShopSmall. Leave us a comment and let us know!

Our mission here at Online Small Business Coach is to HELP YOU GROW YOUR BUSINESS, but in order to do that you have to act.